In the third quarter of 2011, Exxon Mobil posted earnings of $10.33 billion. The company cited “ a challenging macroeconomic environment” to ward off any negative sentiment about its report and the next day resumed its perpetual exploration and development of oil and gas worldwide. I suspect many of you are asking yourselves what this has to do with Apple, which continues to churn out iPhones and Macs. Well, until yesterday that $10.33B was the 23rd highest quarterly profit of all time. That’s all the companies, around the world, with each quarter broken out individually. Hold on tight: Tim Cook might not be as carefree these days as when rooting for his beloved Duke, but he has more to smile about than many realize. (Photo by Harry How/Getty Images) Magic and myth Let that sink in for just a moment. Now, consider that 5 of the all-time, top-10 quarters also belong to Apple and place what happened for the company in the appropriate context that the busine...
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