The grooming company's innovative ad strategy pays off Michael Dubin will remain CEO of the company. Being a disrupter might land you a billion dollar deal. That's the case for Dollar Shave Club, which has reached an agreement with Unilever for the consumer packaged goods giant to acquire the male grooming company for a reported $1 billion price tag. Founded in 2012, Dollar Shave Club initially made headlines for its pithy advertising, which featured the company's CEO Michael Dubin as an endearingly passionate pitchman arguing that consumers didn't need brand name razors. The work, which was created by the company's in-house creatives and continued to feature Dubin prominently, became a point of differentiation for Dollar Shave Club beyond its mail-order business model. It makes sense then that the company's advertising strategy will stay in-house, instead of shifting to one of Unilever's myriad agencies once it is under Unilever...
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