MINNEAPOLIS, MN (WCMH) — Cheerios is featuring its Honey-Nut Cheerios mascot “Buzz” in an effort to boost global bee populations. According to CNN, the company is partnering with Veseys Seeds and is pledging to send out 100-million wildflower seeds. Anyone interested in helping with the “hashtag bring-back-the-bees campaign” can sign up on the cheerios website to receive 100 free seeds. Recipients are asked to plant them in a bee-friendly area. The company’s website notes that bee populations, a crucial pollinator for world food supplies, have been declining in recent years.
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